FORMULA, ENRICHED WITH A STRONG HOLDING MATRIX, LOCKS YOUR HAIR STYLE. IMMORTAL NYC DELUXE POMADE WITH HARD HOLDING POWER: GIVES OFF  A SHINY AND WELL-GROOMED LOOK TO THE HAIR. CREATES ALL DAY LASTING STYLES. IT DOES NOT LEAVE ANY RESIDUE ON THE HAIR SURFACE. IT GETS OUT OF THE HAIR EASILY BY WASHING.